Elevate and PhygiCards Pioneer New Era of Fandom in Web 3 and Digital Storyworlds with Unique Collectible Concept
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[Columbus, OH - San Diego, CA, December 13, 2023] – Elevate, a transmedia entertainment studio renowned for crafting immersive fan experiences, and PhygiCards, a leader in the smart trading card industry, today unveiled their groundbreaking partnership. This collaboration heralds a new frontier in fan engagement, connecting the tangible appeal of traditional collectibles with the burgeoning world of digital NFT characters.
Elevate, with its success in bridging diverse fandoms across multiple mediums, including notable collaborations with the Ultraman franchise, Columbia Records, and Justice, brings its expertise in storytelling to this innovative venture. PhygiCards, entering a new era of collectibles, introduces their smart trading cards equipped with the PhygiLink NFC Chip. This cutting-edge technology opens the door to personalized Web3 journeys, giving life to digital NFT characters, akin to storyworld heroes or star athletes, and offering exclusive interactive experiences with a simple phone tap.
Recognizing that fan behaviors extend naturally into the realm of digital storyworlds, this partnership capitalizes on the idea that NFTs can embody roles similar to beloved characters or sports icons. The partnership benefits both companies by creating high-quality, tangible collectibles linked to unique digital experiences. These collectibles can serve as key entry points for games, memberships, and standalone collectibles, including creating COPPA-compliant experiences for families and children.
Elevate and PhygiCards will collaborate on the design and production of trading cards for various IPs and clients, combining Elevate’s transmedia storytelling expertise with PhygiCards’ extensive experience in the collectible trading card industry, garnered from their time at Upper Deck in both sports and trading card game teams. The first projects to be announced include Deadbeat and The Adventurverse, with a special release of 500 collectible cards from major Web3 communities slated for the start of 2024.
Jeremy Hughes of Elevate remarks, “We are seeing the rapid transformation of fandoms where fans want to be integral in the stories they love. They want to be part of a community. Phygicards brings a tangible and meaningful way to create one of those key doorways. The Phygicards team brings a level of experience from their years in the collectors space that we are excited to lean on. The team is obsessive about making the very best cards out there and the capabilities are stunning.”
Brenton Demko of Phygicards adds, “Elevate Pictures’ expertise in transmedia storytelling is a perfect match for our phygital approach. This partnership is not just a fusion of physical and digital worlds; it's a visionary step into the future of entertainment and fan culture, where digital NFTs stand alongside traditional characters and athletes in the pantheon of collectible fandom.”
For more information about this exciting partnership and upcoming projects, please contact:
Joe Niedecken
Joe@elevate-m.com
Brenton Demko
brenton@phygicards.io
About Elevate:
Elevate Pictures is a dynamic transmedia entertainment studio renowned for its innovative approach in blending storytelling and technology. Based in Columbus, OH, the company specializes in creating immersive narratives that seamlessly integrate across various platforms, including film, digital media, and interactive experiences. Founded in 2008, Elevate Pictures has established itself as a visionary in the entertainment industry, working with a diverse array of global brands and franchises. Committed to pushing creative boundaries, Elevate Pictures is dedicated to connecting and inspiring audiences worldwide with its engaging and forward-thinking content. For more information, visit Elevatepictures.com or follow Elevate Pictures on Linkedin.
About PhygiCards:
PhygiCards, a pioneering force in the smart trading card industry, is revolutionizing the way we interact with collectibles. Based in San Diego, CA, the company has been at the forefront of integrating cutting-edge technology with traditional collecting. Known for its innovative PhygiLink NFC Chip, PhygiCards transforms ordinary trading cards into gateways of digital interactivity, offering collectors unique and personalized Web3 experiences. Since its inception in 2021, PhygiCards has been committed to merging the nostalgic appeal of physical collectibles with the dynamic world of digital assets, catering to a new era of collectors and enthusiasts. For more information about PhygiCards and their innovative products, visit Phygicards.IO or follow them on Twitter, @PhygiCards.