Successfully navigating and understanding social video marketing has five key real-time elements
Our V-Element Living Model
We will help you navigate the complex digital and television landscapes, design brand attributable video programs and leverage media dollars to achieve below-market attribution on premium content. This service can include multi-platform content strategy, individual platform strategy, audience growth + development, influencer marketing, brand integration and cross-platform media planning.
Influencer, Production and Distribution Management
Pegasus provides the well known agency service of brief development and third-party direction and production company selection for the much more complex digital production and distribution ecosystem. Once a program or brief is designed, we will navigate and negotiate talent, production and distribution deals ensuring the highest quality delivery and distribution standards, simplifying the process for the brand.
Media Planning & Buying
Our team has designed and brokered plans for paid, earned and owned media between top tier brands, networks and premium IP owners. We are market leaders in leveraging media dollars to decrease effective CPMs, increase media efficiencies and maximize attribution across multiple channels.
Platform Management, Insights & Analytics
Additional efficiencies and distribution can be created through platform management that is coordinated with the above services. We will assemble a custom team to manage a brand’s owned platform channels to optimize performance and messaging based on tight integration with media spending, content partnerships, platform best practices, insights and analytics.
- Strategy: Create an effective strategy with multiple functioning social elements to ensure the highest value per impression and greatest social impact throughout a brand campaign.
- Create: Adaptable social video & influencer campaigns
- Produce: Multi-Platform content unique to the brand & influencer
- Data: Use data/analytics to monitor and optimize campaigns IN-FLIGHT
- Management: Manage brand channels and campaign content to ensure authenticity and fluid movement.
Pegasus is a service built upon a partnership with our friends at Tiny Horse. Easily some of the foremost experts in the digital entertainment space. Learn more about them here.